Free · 7 minutes · anonymous · individual or team

Culture Signal Scan

A signal, not a diagnosis — and we tell you exactly what it can’t see.

Four lenses on your organisation, in seven minutes:

  • Culture type — the dominant archetype (Family, Pioneer, Arena, or Machine).
  • Strategy–culture gap — whether your culture rewards what your strategy needs.
  • Say–Do gap— the distance between what’s espoused and what’s tolerated. The uncomfortable number.
  • Signal coherence (unlocks at 8 responses) — where the top and the front line describe two different companies. This is usually the most uncomfortable lens, which is why it requires more than one voice.
Anonymous by design. We never show individual responses back, and we suppress any segment too small to protect identity. The threshold is non-negotiable; it’s what makes the data trustworthy.

The four archetypes you might be.

Every organisation makes the same two trade-offs: flexibility versus control, internal focus versus external focus. The four quadrants are not personality types — they are the cultural shape those trade-offs produce.

We name them in plain language. The scan reads which one your organisation has actually become, and whether that matches the one the strategy needs.

Competing Values Framework — four culture archetypes.

Flexibility & discretion

Internal
Collaborate
The Family

Loyalty and relationships are the currency. People stay because it feels like home.

Create
The Pioneer

Bold ideas and autonomy. The place moves fast and reinvents itself.

Control
The Machine

Process, predictability, control. Dependable delivery; slow to adapt.

Compete
The Arena

Performance is the identity. Targets are sacred, scoreboards are clear.

External

Stability & control